+61 2 9130 7456 targetgrowthlab@gmail.com
131 Collins St, Hobart TAS 7000
+61 2 9130 7456 Hobart TAS
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+61 2 9130 7456
targetgrowthlab@gmail.com
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Targeted ads that
pay for themselves

We run paid social and search campaigns for Australian businesses, and we judge ourselves on one number: what a dollar in ad spend brings back. No vanity dashboards, no jargon, just leads you can count.

Get a free ad account audit See pricing
Currently taking on 4 new accounts for this quarter
Paid social campaign creative being reviewed on a studio screen
Media buyer checking live Meta Ads results on a laptop
Marketing team planning a product launch campaign
0x average ROAS
61% lower CPL this year

Platforms we run every day

Meta Ads TikTok Ads Google Ads LinkedIn Ads Telegram Ads Pinterest Ads
GA4 Google Tag Manager Looker Studio HubSpot CRM Shopify Conversions API

Our approach

Most agencies sell you reach. We would rather sell you revenue. Every campaign we launch has a payback target agreed upfront, and if the maths stops working, we say so before your invoice does.

Marcus Feldman, founder of Target Growth Lab
Marcus Feldman
Founder, still checks every report himself
How we got here

Numbers first

What the accounts look like
from the inside

What this costs
under management
$0M
Ad spend we have managed since 2019. Enough to know where money leaks, and where it compounds.
-54%
Median CPL drop in the first 90 days
0
Average client rating across 61 reviews
0x
Average ROAS across active accounts, trailing 12 months

What we do

Six services, one job:
make the spend come back

The job of an ad

From impression
to invoice paid

01

Impression

Right person, right scroll moment. We buy attention where your buyers already are.

02

Click

A promise worth tapping. Creative earns the click, the landing page keeps it.

03

Lead

Forms that ask for less and get more. Every field earns its place or goes.

04

Sale

We watch what happens after the form, because a lead nobody calls is a donation to Meta.

05

LTV

Second purchase, referral, renewal. That is where cheap leads actually come from.

Want this mapped to your funnel?

We do it free during the audit.

Book the audit

Pick your weapon

Where each platform earns its keep

Meta: still the volume king

For most local services and e-commerce, Meta is where the cheap, steady leads live. We run it when you need volume and predictable CPLs.

  • Best for: local services, e-com, bookings
  • Formats: Reels, carousels, Advantage+ shopping
  • Typical CPL we see: $8 to $40 depending on niche
mini case
CPL $31 → $12

Hobart dental clinic, 4 months. Same budget, 2.6x the booked appointments.

TikTok: cheap attention, if the creative earns it

Lowest CPMs on the board, but the feed punishes anything that smells like an ad. We ship UGC-style creative weekly and kill losers fast.

  • Best for: products under $150, apps, hospitality
  • Formats: Spark Ads, UGC video, Top Feed
  • Typical CPL we see: $5 to $25
mini case
1.9M views, $4.20 CPC

Skincare brand launch. Organic-looking creator ads outperformed the studio cut 4 to 1.

Google: intent you don't have to create

People already searching for what you sell. More expensive per click, cheaper per sale. We pair Search with Meta retargeting so no click goes to waste.

  • Best for: trades, clinics, B2B services, emergencies
  • Formats: Search, Shopping, Performance Max
  • Typical CPL we see: $15 to $90
mini case
38 booked jobs in 6 weeks

Electrician in Launceston. Call tracking proved which keywords actually rang the phone.

LinkedIn: expensive, and worth it for B2B

CPLs that would make a Meta buyer cry, but the leads come with job titles attached. Worth it when one client is worth five figures.

  • Best for: SaaS, consulting, recruiters, B2B services
  • Formats: lead gen forms, document ads, ABM lists
  • Typical CPL we see: $60 to $180
mini case
$214k pipeline in 90 days

HR software startup. Document ads beat every other format on cost per demo.

Run your own numbers

What could your budget bring back?

Drag the sliders. The maths is deliberately conservative: we model a blended $2.40 cost per click and average conversion rates, not the fantasy numbers other calculators use.

$10,000
$320
2%
Estimated leads
0
Projected revenue
$0
Projected ROAS
0x
A forecast, not a promise. Your market, offer and creative decide the real number.

Drag the handle

Same account,
four months apart

A Launceston homewares store came to us after two agencies. Left side is the account we inherited, right side is where it sits now.

CPL before
$12.00
CPL after
$3.10
Get the full case study
before after

Recent work

Three accounts,
three different wins

Dental clinic, Hobart
$12cost per lead
2.6xbookings
4 motimeline

The brief was simple: fill the hygiene chairs. Meta lead forms plus call tracking, and we cut the CPL from $31 to $12 while doubling booked chairs.

Ask for this playbook
Skincare e-commerce
5.1xROAS
-44%CPA
6 motimeline

TikTok creator ads feeding a Meta retargeting stack. The founder thought TikTok was for teenagers. The Shopify dashboard disagreed.

Ask for this playbook
B2B software, Sydney
$89cost per demo
$214kpipeline
90 dtimeline

LinkedIn document ads aimed at a 400-company ABM list. Fewer leads than Meta, sure, but every single one came with a job title worth having.

Ask for this playbook
0
clients since 2019
$0M
ad spend managed
0M
leads generated
0x
average ROAS

Receipts, not promises

Dental clinic · CPL -62% Gym chain · 3.1x ROAS Real estate · 214 appraisals SaaS · demos +180% Cafe group · bookings +92% Fashion e-com · CPA -44%
See how we work

Clients talking

People we send
invoices to, talking

Questions

Things people ask before they sign

Account manager at Target Growth Lab
Still not sure?
Ask Marcus directly on the free audit call.
Ask your question
How much do I need to spend on ads for this to work?
Most of our clients start between $3,000 and $10,000 a month on the platforms, plus our fee. Below $3,000 the data comes in too slowly to optimise properly, and we will tell you that upfront rather than take your money.
How fast will I see results?
Leads usually start inside the first two weeks. Reliable, repeatable CPLs take 60 to 90 days because we test creative properly instead of guessing. Anyone promising instant results is selling you a lottery ticket.
Do I own the ad account and the data?
Yes. Everything runs in your Business Manager, your pixel, your audiences. If we part ways you keep all of it, including the creative files.
Are there lock-in contracts?
Ninety day initial term because testing needs runway, then month to month. If we are not earning our fee by day 90, you should leave and we will say so.
Who actually works on my account?
A senior media buyer, not an intern learning on your budget. Same person runs your audit, builds your campaigns and writes your reports. You get their direct line.
What do your reports look like?
One page, every week: spend, leads, cost per lead, and what we changed. Once a month we walk through it on a call. You also get a live dashboard you can check at 2am if you really want to.
free audit, this month only

We will find the leaks
in your ad budget

  • A screen recording walking through your account, or your competitor's if you don't have one
  • Three specific fixes ranked by impact, not a 40-page PDF nobody reads
  • Honest maths on what your budget could return, including if the answer is "don't hire us"

4 audit spots left this month. The recording lands in your inbox within 3 business days.

No spam. One email with your recording.