+61 2 9130 7456 targetgrowthlab@gmail.com
131 Collins St, Hobart TAS 7000
+61 2 9130 7456 Hobart TAS
Menu
Home About Pricing Meta Ads TikTok Ads Google Ads Blog Contacts
+61 2 9130 7456
targetgrowthlab@gmail.com

Pricing, in the open

What targeted ads
actually cost with us

Every service, every package and every fee on one page, in Australian dollars. No "book a call to hear the price" games: if you can't budget from this page, we haven't done our job.

Jump to packages Get a quote instead

The menu

All six services, priced

Management fees are monthly, GST exclusive, and cover strategy, build, optimisation and reporting. Ad spend goes to the platforms directly, always from your own account.

$1,200/mo

Meta Ads Management

Facebook and Instagram campaigns, full funnel. Creative testing, audience builds, weekly optimisation.

Details
$1,100/mo

TikTok Ads Management

Spark Ads, UGC creative pipeline, weekly hook testing. Built for products and brands that can show, not just tell.

Details
$1,300/mo

Google Ads Management

Search, Shopping and Performance Max. Call tracking, offline conversions, negative keyword hygiene.

Details
$1,500/mo

LinkedIn Ads Management

B2B campaigns, lead gen forms, ABM lists and pipeline reporting for deals that take months, not clicks.

Details
$900/mo

Retargeting & Funnels

Win back the 97% who didn't buy. Audience stitching across Meta, Google and email, Conversions API included.

Details
$750/mo

Creative & UGC Production

Eight ad creatives a month: scripts, hooks, edits, creator sourcing. Feeds your campaigns or your own channels.

Details

One-off account build without management: $1,800 flat. Landing page design quoted separately after the audit.

Package deals

Bundles that cost less
than the parts

Save 10 to 20% vs single services

Launch

One platform, clean tracking, enough creative to test properly. For businesses starting paid ads or starting over.

$1,900/mo
suggested spend $3k+
Start with Launch
most picked

Growth

Two platforms plus retargeting and the creative pipeline to feed them. Where most clients land and stay.

$3,400/mo
suggested spend $8k+
Start with Growth

Scale

Three or more platforms, dedicated strategist, fortnightly creative sprints, CRO input on your funnel.

$5,800/mo
suggested spend $20k+
Start with Scale

Need something in between?

Pick any two services and take 10% off. The audit call is where we shape it, takes 25 minutes.

Build my package

Side by side

What's inside each package

Included Launch
$1,900/mo		 Growth
$3,400/mo		 Scale
$5,800/mo
Campaigns
Ad platforms managed123+
Retargeting & funnel builds
Landing page review
Creative
New ad creatives per month4816
UGC creator sourcing
Analytics & support
GA4 + Conversions API setup
Live reporting dashboard
Weekly one-page report
Dedicated strategist
Monthly strategy callFortnightly
Choose Launch Choose Growth Choose Scale

By niche

What a lead costs
in your industry

E-commerce CPL $6 to $18 · ROAS 3 to 6x Trades & home services CPL $18 to $55 · Google Search first Clinics & medical CPL $12 to $38 · bookings tracked B2B & SaaS CPL $60 to $180 · pipeline reporting Hospitality & venues CPL $4 to $15 · TikTok + Meta Real estate CPL $25 to $70 · appraisal funnels

Ranges from our own accounts over the last 12 months. Your market, offer and creative pull the real number up or down.

Play with the split

How we would slice
your budget

Most accounts we take over put 90% into one platform and wonder why CPMs keep climbing. Drag the channels around and watch the projected reach shift.

Rule of thumb we use: 70% on the platform that already works, 20% on the next one to prove, 10% on retargeting.
Get a real allocation plan

~6,200 impressions / mo

First 90 days

What happens after
you sign

Days 1 to 30

Audit and rebuild

  • Full account audit and tracking fix
  • Conversions API + GA4 wired properly
  • First creative sprint goes live

Expected: clean data, first leads

Days 31 to 60

Test and cut

  • Creative winners scaled, losers killed
  • Audience tests: broad vs stacked
  • Landing page fixes from heatmaps

Expected: CPL trending down 20 to 40%

Days 61 to 90

Scale what works

  • Budget shifted into proven campaigns
  • Retargeting layers turned on
  • Quarter plan signed off together

Expected: stable CPL you can budget on

See a sample weekly report
your-live-dashboard.targetgrowthlab.com
spend this week: $2,340 leads: 187
New lead: Sarah M. · Meta

Reporting you can read

One dashboard,
one page a week

Every client gets a live Looker dashboard with spend, leads and CPL updated daily. Then every Friday a human writes one page: what we changed, what it did, what happens next.

  • Live dashboard, your data, yours to keep
  • Friday report written by your media buyer, not generated
  • Telegram or email delivery, your pick
See a real sample report

The second chance machine

How retargeting
pays for itself

Almost nobody buys on the first visit. The loop below is how we bring the 97% back, and it is why our blended CPLs beat single-touch accounts by a third.

Return visitors convert3.4x better
Retargeting service details
01
Visitor lands
From any ad, search or social post. Pixel and CAPI tag them.
02
We watch the touchpoints
Pages viewed, video watched, cart started. Each behaviour gets a bucket.
03
The right ad finds them
Cart abandoners see the product. Readers see proof. Browsers see the offer.
04
They come back and buy
Then they leave the prospecting pool and the loop resets for the next product.

Put in writing

Three things we guarantee

Your account, your data Campaigns run in your Business Manager. Leave anytime and take everything with you.
No lock-in past 90 days Ninety days to prove it, then month to month. Long contracts exist to protect lazy agencies.
Missed targets get fixed free If we agree a CPL target and miss it two months running, the next month's fee is on us.

Written into every service agreement. The Terms and Refund Policy have the fine print in plain English.

The honest comparison

Us vs the agency
you just left

Typical agency

Reports written by a tool, skimmed by an account manager
Your ad account lives in their Business Manager
Same five creatives running since the campaign launched
12-month contract signed before the first lead arrives
Meetings about meetings, decisions by Friday week

Target Growth Lab

One page a week, written by the person who ran the ads
Everything in your accounts, your pixel, your data
8 to 16 new creatives tested every single month
90 days to prove it, then month to month
Direct line to your media buyer, same-day answers

Money questions

Before you ask

Is ad spend included in your fee?
No, and be suspicious of any agency that bundles the two. Your spend goes to Meta or Google from your own card, in your own account, so you always see the real number.
Can I start with just one month?
You can, but we will talk you out of it. Thirty days is enough to fix tracking and launch, not enough to know what works. The 90-day initial term exists because that is how long honest testing takes.
Do fees change with my ad spend?
The package fee stays flat inside its spend range. If you scale past $50k a month in spend we renegotiate, because the workload actually does change up there.
What if it doesn't work?
If we agree a CPL target and miss it two months running, month three's fee is free. If it still isn't working, we will help you hand the account to someone else. It's in the Refund Policy.
Are prices in AUD and do they include GST?
All figures on this page are Australian dollars, GST exclusive. Invoices come monthly in advance, ad spend bills from the platforms separately.

Rather have a quote?

Tell us the niche and the goal, we will map services to it and send back one number.