About us
A small Hobart team
with a big spreadsheet
Target Growth Lab is a performance marketing agency built by media buyers who got tired of watching agencies sell reports instead of results. Seven people, one office in Hobart, and $48M in ad spend worth of scar tissue.
The short version
Started in a garage
with one angry client
Marcus ran ads in-house for a Melbourne e-commerce brand and kept sitting in meetings where the agency read numbers off a PDF nobody questioned. In 2019 he quit, took one client with him, a furious gym owner who had paid $4,000 a month for "brand awareness", and rebuilt the account to chase memberships instead.
That gym hit capacity in five months. Word travels fast in small business circles, and by mid-2020 there were eleven clients and a first hire. The rule set then still holds: we only take accounts where we can see the money at the other end, and we only report numbers the owner would care about.
What we believe
- An ad is a sales conversation, not art class
- Tracking before traffic, always
- Small teams beat big hierarchies for speed
- If we wouldn't spend our own money this way, we don't spend yours
Milestones
Seven years,
told honestly
Not every year was a good year. 2022 nearly took us out, and it changed how we work more than any win did.
One client, one desk
The gym that started it all. First month we cut their cost per member from $86 to $22 by killing everything that couldn't be measured.
Eleven clients and hire number one
Lockdown pushed every local business online at once. We hired our first media buyer and learned that writing process down matters.
Meta Partnership
Hit the spend threshold for Meta Business Partner status. Mostly it means we get a rep who actually answers emails.
iOS14 nearly kills us
Attribution collapsed across every account at once. We rebuilt the agency around server-side tracking and first-party data, painful then, an edge now.
Creative studio opens
Creative became the bottleneck, so we brought it in-house. Our UGC pipeline now ships 60+ ad creatives a month.
114 clients and counting
Still seven people, still Hobart, still picky about who we take on. The spreadsheet got bigger, the meetings stayed small.
Selected work
Campaigns and creatives
we're proud of
From the studio
Where the ads get made
Shot on our own gear in the Hobart studio. No stock, no agencies renting their vibe to us.
Two minutes
The work, fast
A quick cut of campaigns, creatives and dashboards from the last year.
They trusted us
A wall of good calls
Some clients prefer to stay off the record. Ask on the call and we can share relevant results privately.
since 2021
since 2022
since 2023
whole team, renewed 2026
leads generated for clients since 2019
On camera
Clients say it better
than we do
Tap a circle to watch. Each clip is under a minute, we know you're busy.
Partner program
Know someone
burning ad money?
Introduce us to a business that signs on and we pay you 10% of their management fees for the first six months. Accountants, web devs and business coaches make up most of our partners.