Service 04 · LinkedIn

LinkedIn Ads for
deals worth chasing

LinkedIn Ads management for B2B companies where one client pays for a year of ads. Lead gen forms, ABM campaigns and pipeline reporting from $1,500 a month.

Get a free audit $1,500/mo

$214k pipeline in 90 days $89 average cost per demo

LinkedIn campaign manager showing lead gen results

$89 avg cost per demo

Inside the service

What $1,500 a month buys

LinkedIn is the most expensive mainstream platform per click, and it's still the cheapest way to reach a CFO on a Tuesday morning. We make the CPLs hurt less by making every lead count more.

Runs in your ad account, on your pixel. Leave anytime and keep everything.

Lead gen forms

Forms that pre-fill from profiles and ask only what sales actually needs. Friction down, quality up.

ABM campaigns

Your dream 200 list, uploaded and targeted. Every impression lands on a company you actually want.

Document ads

Genuinely useful PDFs in exchange for a business card. Our best B2B lead source by a mile.

Pipeline reporting

We report to opportunities, not leads. Marketing qualified means nothing until sales says so.

Doc ad · feed

Doc ads Lead forms Video

Formats that pull weight

What works on LinkedIn right now

Document ads are the quiet winner: a useful guide, swiped in-feed, gated lightly. Lead gen forms convert cold traffic, and founder-led video builds the trust that makes the forms convert cheaper.

doc ad open-to-lead rate

38%

typical CPL range we see

$60-180

Nobody opens LinkedIn to shop. Sell the meeting, not the product, and let sales close.

Who we aim at

Targeting by job title, not vibes

LinkedIn is the one platform where job function, seniority and company size are real data, not guesses. We build audiences around your actual buyer's title and the company profile that fits your deal size.

Tap segments to build a sample audience:

Estimated audience size

Exclusions matter more than inclusions here. Filtering out students and job seekers halves wasted spend overnight.

Get an audience plan for your niche

Testing, always

Doc ad vs webinar invite, real test

Variant A

CTR0.6%

CPL$142.00

Variant B · winner

CTR1.4%

CPL$89.00

A 12-page playbook beat a webinar invite on every metric. Give them the answer now, book the meeting after.

Your
business

Measurement stack

Sales cycle attribution

B2B deals close in months, not days. We sync LinkedIn leads into your CRM and report cost per opportunity, so the board sees pipeline, not a lead list.

GA4 events mapped to real business outcomes
Conversions API so iOS users stop being invisible
GTM container cleaned and documented
CRM sync so leads count even offline

See how the funnel ties together

First month

Your first 30 days on LinkedIn

The same skeleton for every client, the content is always yours. Dates shift if your account needs surgery first.

Week 1

ICP workshop

We interview your sales team. Who signs, who blocks, who ghosts. That becomes the targeting spec.

Week 2

List and asset build

ABM list uploaded, doc ad or lead magnet produced, campaigns structured.

Week 3

Launch carefully

Small budgets first. LinkedIn burns money fast if you let it, so we read early data before scaling.

Week 4

Quality review

We sit with sales and grade the leads. Cost per good lead becomes the number we optimise to.

service fee

$1,500/mo

Lead gen and ABM campaign builds
Document ad production included
CRM sync and pipeline reporting
ICP workshop with your sales team
Weekly one-page report

Start with LinkedIn Ads 90-day initial term, then month to month.

Comparing packages? The full price list has every service side by side.

Fair questions

LinkedIn Ads, asked often

Why are LinkedIn CPLs so high?

Because you're buying job titles, not eyeballs. A $120 lead that turns into a $40k contract is cheap. We track to pipeline so the CPL gets judged properly.

What deal size justifies LinkedIn?

Rough rule: if a client is worth more than $10k over their lifetime, LinkedIn maths can work. Under that, Meta or Google usually win. We'll run your numbers on the audit call.

Do you write the lead magnet too?

Yes. Doc ads need something worth downloading, so our team writes and designs the playbook or checklist as part of the service.

Can you target a specific list of companies?

That's the ABM play and it works well. Give us your dream 200 to 1,000 companies and we build campaigns that only they see.

Pairs well with

Clients usually add

Google Ads Management Creative & UGC Production See full pricing

Let's check if LinkedIn maths works for you

Bring your deal size and close rate, we'll bring the CPL benchmarks. Twenty minutes and you'll know if it's worth it.

Reply within one business day, usually faster.

LinkedIn Ads for deals worth chasing