Service 05 · Retargeting

Retargeting funnels that
bring the 97% back

Retargeting and funnel builds for businesses tired of paying for visitors who leave. Cross-platform audiences, Conversions API and email flows working as one system, from $900 a month.

Get a free audit $900/mo

Return visitors convert 3.4x better 31% average cart recovery

Retargeting funnel mapped out on a glass wall

3.4x return-visitor conversion lift

Inside the service

What $900 a month buys

Almost nobody buys on the first visit, so we build the system that earns the second one. Behaviour-based audiences, sequenced messaging and tracking that still works after iOS made everything harder.

Runs in your ad account, on your pixel. Leave anytime and keep everything.

Behaviour audiences

Cart abandoners, video viewers, readers and lurkers. Each gets a message that matches what they did.

Conversions API

Server-side tracking that recovers the conversions browser pixels lost after iOS14.

Email and SMS flows

Ads handle the feed, flows handle the inbox. Abandoned cart and browse recovery wired to your platform.

Sequenced messaging

Day 1 sees the product, day 3 sees the reviews, day 7 sees the offer. Order matters.

Cart · recovered

Dynamic ads Email flow SMS nudge

Formats that pull weight

How the recovery actually happens

Dynamic product ads chase cart abandoners, email flows do the persuading, and SMS lands the time-sensitive nudge. Each channel has a job and none of them spam the same person twice.

avg cart recovery rate

31%

blended CPL vs single-touch

-33%

Showing the same ad 14 times is how brands get blocked. Sequencing beats frequency every time.

Who we aim at

Audiences built on what people did

Retargeting works when the message matches the behaviour. Someone who read three blog posts needs proof, someone who abandoned a cart needs a reason to finish. We bucket visitors by intent and write for each.

Tap segments to build a sample audience:

Estimated audience size

Exclude recent buyers from prospecting pools. Sounds obvious, yet we find it broken in most accounts we audit.

Get an audience plan for your niche

Testing, always

Sequenced vs static, the numbers

Variant A

CTR0.9%

CPL$14.20

Variant B · winner

CTR2.3%

CPL$7.80

The same audience, but shown a story in three steps instead of one ad nine times. Sequence wins, and the ad account stops collecting hides and blocks.

Your
business

Measurement stack

Server-side tracking that holds up

Browser pixels miss up to 40% of conversions now. Conversions API sends events straight from your server, deduplicated against the pixel, so retargeting audiences stay complete.

GA4 events mapped to real business outcomes
Conversions API so iOS users stop being invisible
GTM container cleaned and documented
CRM sync so leads count even offline

See how the funnel ties together

First month

Your first 30 days of retargeting

The same skeleton for every client, the content is always yours. Dates shift if your account needs surgery first.

Week 1

Tracking surgery

Pixel, CAPI and event mapping fixed first. Retargeting on broken data is worse than no retargeting.

Week 2

Audience architecture

Behaviour buckets built, exclusions set, sequences written.

Week 3

Flows go live

Email and SMS recovery flows launched alongside the ads. Two channels, one message calendar.

Week 4

Recovery report

First full read: recovered carts, return-visitor conversion, and where the sequence needs a rewrite.

service fee

$900/mo

Cross-platform audience builds
Conversions API setup
Email and SMS recovery flows
Sequenced ad messaging
Weekly one-page report

Start with Retargeting 90-day initial term, then month to month.

Comparing packages? The full price list has every service side by side.

Fair questions

Retargeting, asked often

Does retargeting still work after iOS changes?

Yes, but only with server-side tracking. Browser-only setups lost a third of their audience signal. CAPI is the first thing we fix because everything else depends on it.

How much traffic do I need first?

Roughly 1,000 visitors a month before retargeting pools get useful. Below that we focus on driving traffic first, then switch the loop on.

Won't people find it creepy?

They find repetition creepy, not relevance. Sequenced ads that change the message feel helpful. The same product photo eleven times feels like stalking.

Can you run it alongside our current ads?

That's the usual setup. Retargeting bolts onto whatever's already driving traffic, Meta, Google, organic, all of it. The loop doesn't care where visitors came from.

Pairs well with

Clients usually add

Meta Ads Management Google Ads Management See full pricing

Let's see how much you're losing to the 97%

We'll check your traffic and show you what a working recovery loop would return. Takes one audit call.

Reply within one business day, usually faster.

Retargeting funnels that bring the 97% back