+61 2 9130 7456 targetgrowthlab@gmail.com
131 Collins St, Hobart TAS 7000
+61 2 9130 7456 Hobart TAS
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+61 2 9130 7456
targetgrowthlab@gmail.com

Service 02 · TikTok

TikTok Ads that don't
look like ads

TikTok Ads management for brands ready to earn attention instead of renting it. UGC-style creative, weekly hook testing and full funnel builds from $1,100 a month.

1.9M organic-style views on one ad CPLs from $5 on local offers
TikTok ad creative shot vertically on a phone
$4.20 avg CPC this quarter

Inside the service

What $1,100 a month buys

TikTok punishes anything that smells like a TV commercial. Our creative studio makes ads that look like the feed, and our buyers make sure the right people see them often enough to act.

Runs in your ad account, on your pixel. Leave anytime and keep everything.

UGC creative pipeline

Creator sourcing, briefs, scripts and edits. Ads that look like they belong in the feed.

Weekly hook testing

The first second decides everything. We test five hooks per concept and scale what stops the scroll.

Spark Ads management

We boost what's already working organically, yours or a creator's, instead of guessing.

Shop and lead funnels

TikTok Shop, Shopify and lead gen wired end to end with your CRM.

Spark Ad · live
UGC video Spark Ads Top Feed

Formats that pull weight

How we run TikTok placements

UGC-style video does the prospecting, Spark Ads amplify what already gets organic traction, and Top Feed is reserved for launches that need a big first day. Every format gets its own creative, never a crop of a landscape ad.

views on a single Spark Ad
1.9M
typical CPL range we see
$5-25
If your ad could run on TV, it will die on TikTok. Sound on, captions on, native fonts.

Who we aim at

Finding your buyers in the scroll

TikTok's algorithm is scary good at finding buyers, if you feed it signals instead of restrictions. We start broad with strong creative, then build interest and engagement audiences from what the data shows.

Tap segments to build a sample audience:

Estimated audience size

On TikTok the creative IS the targeting. The hook decides who stops, and that self-selects better than any interest checkbox.

Get an audience plan for your niche

Testing, always

A hook test from last week

Variant A
Polished product demo TikTok ad variant
CTR0.8%
CPL$21.30
vs
Variant B · winner
Creator-led UGC hook TikTok ad variant
CTR3.1%
CPL$6.70
The polished demo lost to a creator holding the product at her kitchen bench. TikTok rewards people being people, so we make ads that look like that.
Your
business

Measurement stack

TikTok tracking done properly

TikTok's pixel is young and its attribution is generous with itself. We wire Events API alongside GA4 and your store data so you're counting real sales, not TikTok's version of them.

  • GA4 events mapped to real business outcomes
  • Conversions API so iOS users stop being invisible
  • GTM container cleaned and documented
  • CRM sync so leads count even offline
See how the funnel ties together

First month

Your first 30 days on TikTok

The same skeleton for every client, the content is always yours. Dates shift if your account needs surgery first.

Week 1

Creative audit

We review what you've posted and what's worked, then write ten hook concepts for the first sprint.

Week 2

Production sprint

Creators briefed, videos shot and cut. You approve everything before it spends a cent.

Week 3

Launch and read

Campaigns live, hooks tested head to head. Losers die inside 72 hours, winners get budget.

Week 4

Scale the winners

Winning concepts get variants and budget increases. You get the first CPL report you can plan around.

service fee
$1,100/mo
  • Full campaign build and management
  • Creator sourcing and briefs included
  • Weekly hook testing sprints
  • Events API + GA4 setup
  • Weekly one-page report
Start with TikTok Ads 90-day initial term, then month to month.

Comparing packages? The full price list has every service side by side.

Fair questions

TikTok Ads, asked often

Isn't TikTok just for teenagers?
The average Australian TikTok user is over 30 now, and the platform's buyers skew older every quarter. Our skincare client sells to women 35 to 55 profitably. The audience is there if the creative speaks to it.
Do I need to post on TikTok myself?
No. We can run ads from our creator partners' accounts via Spark Ads, or from a brand account we warm up for you. Posting organically helps, but it's not a prerequisite.
How much budget does TikTok need?
From $2,500 a month in spend. TikTok's auction is cheaper than Meta's, so that budget buys more testing volume than you'd expect.
What if our product isn't visual?
Some of the best TikTok ads are a person talking to camera about a problem. If your customers have a problem worth solving, there's a format for it. Boring product, interesting angle.

Pairs well with

Clients usually add

Want to see what we'd make for you?

Tell us the product and we'll sketch three hook concepts on the audit call. Keep them even if you don't hire us.

Reply within one business day, usually faster.