Service 03 · Google

Google Ads management
for people ready to buy

Google Ads management for Australian businesses who want customers already searching for what they sell. Search, Shopping and Performance Max run with call tracking and honest attribution, from $1,300 a month.

Get a free audit $1,300/mo

Google Partner since 2022 38 booked jobs in 6 weeks for a tradie client

Google Ads search campaign results on a monitor

38 booked jobs in 6 weeks

Inside the service

What $1,300 a month buys

Search intent is the most expensive and most valuable traffic there is. We make sure every dollar goes toward searches that end in calls, bookings and sales, not research clicks from students.

Runs in your ad account, on your pixel. Leave anytime and keep everything.

Search campaigns

Keyword builds, match-type discipline and ad copy that answers the searcher's actual question.

Negative keyword hygiene

Weekly pruning of the searches you shouldn't pay for. Most accounts we inherit waste 30% here.

Shopping & PMax

Feed optimisation and Performance Max structured so it doesn't cannibalise your brand terms.

Call tracking

Every call attributed to the keyword that caused it. You'll know exactly which search rang the phone.

Search · top spot

Search Shopping PMax

Formats that pull weight

Where Google spends your money

Search captures people already looking for you, Shopping wins for e-commerce with a clean feed, and Performance Max works once we've fenced off your brand terms so it can't cheat the numbers.

avg CTR on branded-adjacent terms

8.2%

typical CPL range we see

$15-90

PMax without brand exclusions is Google patting itself on the back with your budget. We fence it first.

Who we aim at

Keywords are the targeting

On Google, the search query tells you intent better than any audience profile. We build around money terms first, the searches people make when they're ready to buy, then expand into research terms only when the maths allows.

Tap segments to build a sample audience:

Estimated audience size

The most expensive keyword is often the wrong one. 'Emergency plumber' beats 'plumbing tips' every single day.

Get an audience plan for your niche

Testing, always

Ad copy test, real account

Variant A

Generic benefit-led Google search ad variant

CTR4.1%

CPL$38.00

Variant B · winner

CTR6.8%

CPL$22.50

Putting a price anchor in the headline scared off tyre-kickers and doubled the CTR. Sometimes the best optimisation is telling people what things cost.

Your
business

Measurement stack

Attribution beyond last click

Google wants to take credit for every sale it touched. We import offline conversions, wire call tracking and reconcile against your CRM so you see which keywords actually produce revenue.

GA4 events mapped to real business outcomes
Conversions API so iOS users stop being invisible
GTM container cleaned and documented
CRM sync so leads count even offline

See how the funnel ties together

First month

Your first 30 days on Google

The same skeleton for every client, the content is always yours. Dates shift if your account needs surgery first.

Week 1

Search term forensics

We pull your search term report (or your market's) and find what you're really paying for versus what you think you're buying.

Week 2

Rebuild around intent

Campaigns restructured by buying intent, negatives loaded, call tracking live.

Week 3

Bid and copy tuning

First auction insights read, ad copy tested, bids adjusted toward the terms producing calls.

Week 4

CPL baseline locked

You get a stable cost per lead number and a plan for where the next dollar should go.

service fee

$1,300/mo

Search, Shopping and PMax management
Weekly negative keyword pruning
Call and offline conversion tracking
Feed optimisation for e-commerce
Weekly one-page report

Start with Google Ads 90-day initial term, then month to month.

Comparing packages? The full price list has every service side by side.

Fair questions

Google Ads, asked often

Google clicks are expensive. Is it worth it?

Per click, yes it's pricey. Per customer, it's often the cheapest channel because the searcher already wants what you sell. We judge it on cost per sale, not cost per click, and we'll show you that maths on the audit.

Should I bid on my own brand name?

Usually yes, it's cheap insurance against competitors buying your name. But we cap it hard so Google can't use brand clicks to make PMax look better than it is.

Can you take over an account another agency built?

Happens every month. We audit first, keep what's working, and rebuild what's not. You keep the account and its history either way since it's yours.

How much spend does Search need?

From $3,000 a month for most local services, more for competitive niches like legal or finance. CPCs there are brutal, and we'll tell you if your niche prices you out before you sign.

Pairs well with

Clients usually add

Retargeting & Funnels Meta Ads Management See full pricing

Let's see what your searches really cost

We'll pull your search term report on the audit call and show you where the budget leaks. Free, no strings.

Reply within one business day, usually faster.

Google Ads management for people ready to buy